Make your reputation work for you
not against you
From someone You to #Unique You
A 3-steps program to build your personal brand, shape your reputation and boost your visibility (without loosing your values).
DEFINE YOUR BRAND
BUILD YOUR BRAND CREDIBILITY
LIVE YOUR BRAND
Your personal brand is your reputation, a measure, and control of everything and anything you do. It is up to you to build your reputation and create your positioning.
So, become known for who you are, what you stand for and what you offer to this world. Add visibility power to someone you. Become #Unique -You.
PHASE 1: DEFINE YOUR BRAND
The foundation of any brand is a unique identity that makes the brand stand out and be different. It is how the brand looks, sounds, how it makes people feel, what it stands for and what values it brings out.
In this phase, you will go through several exercises and learnings to understand and refine what makes you or your product different and unique and what should be the core of your brand positioning. You will define what your brand stands for, what it represents and how you want it to be seen.
Build your brand house:
- Define your Brand: its values, audience, traits, strengths, audiences, the big why.
- Identify your Brand differentiators
- Create your Brand Promise and Brand Positioning
- Develop your Personal Brand Plan
- Get a checklist for your Visual Brand identity
PHASE 2: BUILD YOUR BRAND CREDIBILITY
Putting your Brand House in motion.
Add colors to its voice and personality. Find the ideal [online and physical] space for your brand to blossom. Build a community of brand’s friends, influencers and supporters. Start living the brand. Know your next steps.
Go through this phase to master your brand, earn the trust and credibility of your audience.
- Learn the laws of personal brand and reputation
- Define your Brand voice
- Develop your Brand story
- Build your Personal Brand Guide
- Create a set of communications templates: your bio, tag line, product or business name, etc.
- Devise communications strategy for your brand: online & social media tools, events, offline networking, media, etc.
PHASE 3: LIVE YOUR BRAND
Living your brand. Enhancing your reputation.
Complete your Branding Journey. Grow, expand and perfect your brand:
- Show, tell, and lead
- Nurture and cultivate your brand
- Learn, analyze, adapt.
Our #Brand programs are based on our personal experience of branding and re-branding multinationals, small and medium businesses and start-ups. We worked plentiful to position companies and individuals, win markets and build one’s credibility. Behind the scenes, there is also a lot of expertise in protecting or winning back anyone’s reputation in tough times.
SCHEDULE A CALL
Looking to build your brand, share your great stories, or need to protect your reputation? Book a call to explore how we can help.
SEND A MESSAGE
Questions, ideas, suggestions? Send us a message and we’ll get back within 48 hours.
Lausanne, Switzerland | +41 79 5585951
Denver, CO, USA | +1 303 4751945 info@rs.aura-software.com
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